Following a successful campaign for one of Middleby Europe’s umbrella brands, we were brought on board for a broader project to capture the essence of Middleby’s European operations. This included covering key operational centers, from innovation kitchens and distribution hubs to customer service centers across Europe.

To ensure the video truly represented Middleby’s values and diverse strengths, we held extensive meetings with stakeholders to uncover the core elements to feature. The resulting video showcases Middleby’s commitment to innovation and excellence across their operations, providing an authentic view into the infrastructure that supports their industry leadership.