Launchpad
Project stages
Launchpad
Launchpad approached us to produce a suite of video case studies with one 'master' cut that would include clips and soundbites from each of the 12 individual businesses highlighted. They came to us specifically because they had historically had trouble with creative direction and ideation, something they knew we have in spades.
In this stage, we:
- Conduct in-depth discussions with clients to understand their goals, preferences, and target audience.
- Research the industry, market trends, and competitors to gain valuable insights.
- Develop a comprehensive video concept, including the storyline, script, visual elements, and overall creative direction.
- Create a detailed production plan, outlining the timeline, budget, resources, and logistics required for the video shoot.
We proposed a format that puts the business first and service testimonial second. With this approach, we made each of the individual case study videos unique to those businesses, helping to better tell their unique stories and give them something they could be proud about and share – ultimately creating more engaging content that also dropped in essential soundbites as to how essential Launchpad had been to their journey.
Video Production
Professional Video Filming and Production
We then moved onto speaking directly with the businesses to get a bit of background and organise all of the logistics surrounding the shoots, ensuring we weren't disruptive to their operations and making them as comfortable as possible with the shoots ahead of time, accommodating their needs in the process. Filming took place at their premises and we adapted to these and the business owners personalities to create unique snapshots.
In this stage, we:
- Set up the filming location, ensuring optimal lighting, sound, and aesthetics.
- Employ state-of-the-art equipment and technology to capture stunning visuals and crisp audio.
- Direct and guide the talent, ensuring they deliver their lines or actions with authenticity and professionalism.
- Capture multiple shots and angles to provide variety and enhance the visual storytelling.
Video Post-production
Creative Video Editing and Post-production
We managed to queue up a large portion of the total businesses to shoot in succession so we could get started quicker, allowing us to give the Launchpad team content to drip-feed out across the span of the project without waiting for final deliverables for months on end.
In this stage, we:
- Carefully review and select the best footage captured during filming.
- Edit the video, ensuring smooth transitions, proper pacing, and visual continuity.
- Enhance the video with colour correction, visual effects, and motion graphics to create a visually stunning result.
- Incorporate appropriate music, sound effects, and voiceover to enhance the overall impact of the video.
In the edit we ensured we clipped essential soundbites to stitch into the larger video at the end of the project and gave these to the team to use across social media. This meant they had multiple landscape and portrait cuts from each video in various lengths.
Video Delivery
Video Finalization and Delivery
The final stage of the video production process involves the finalisation and delivery of the completed video. This stage focuses on quality control, client feedback, and ensuring that the video is ready for distribution across various platforms.
In this stage, we:
- Review the final video to ensure it meets the client's expectations and adheres to our high standards of quality.
- Incorporate any necessary revisions or changes based on client feedback.
- Optimise the video for different platforms, formats, and resolutions to maximise its reach and impact.
- Deliver the final video to the client in the desired format, whether it's for web, broadcast, or other specific requirements.
Launchpad ultimately used the case studies to effectively promote their services and the way they work, attracting more businesses to step up and start a business journey of their own. We have since been contracted to produce another large batch of case studies based on their effectiveness.
