Middleby
Project stages
Middleby Europe
Middleby Europe reached out to us after a previous successful video campaign for one of their umbrella brands. The requirements for this project were that we cover the main centres of operation within Europe and highlight their innovation kitchens, distribution and customer service centres. We had extensive meetings with key stakeholders to dig into the core aspects of what we wanted to achieve with the video as they have so many positive areas to focus on.
In this stage, we:
- Conduct in-depth discussions with clients to understand their goals, preferences, and target audience.
- Research the industry, market trends, and competitors to gain valuable insights.
- Develop a comprehensive video concept, including the storyline, script, visual elements, and overall creative direction.
- Create a detailed production plan, outlining the timeline, budget, resources, and logistics required for the video shoot.
Once the vision was refined, we set about planning the logistics of shooting in Wigan, Madrid and Amsterdam to ensure we worked efficiently with all active members of the team who would facilitate and feature in the video.
Video Production
Professional Video Filming and Production
The production was a well oiled machine as we allocated more than enough time to travel to each venue and prep the team members ahead of time on what we wanted to achieve as well as their part in the broader picture. With the help of their marketing team we were able to deliver on the final storyboard proposed and execute each shot with efficiency, including drone footage, steadycam sequences and more.
In this stage, we:
- Set up the filming location, ensuring optimal lighting, sound, and aesthetics.
- Employ state-of-the-art equipment and technology to capture stunning visuals and crisp audio.
- Direct and guide the talent, ensuring they deliver their lines or actions with authenticity and professionalism.
- Capture multiple shots and angles to provide variety and enhance the visual storytelling.
Each of the shoots saw us coming away with more than enough footage to play with. As we didn't have the opportunity to reccy in person for Madrid and Levens, we were able to use additional time and resource to map out new shots on the fly that would elevate the production and give us more options in the edit.
Video Post-production
Creative Video Editing and Post-production
The post-production phase was meticulously executed. With so much at stake to ensure each facility was highlighted effectively we ensured smooth communication on each stage of the edit with multiple pit-stops to check on progress and gain feedback from the client. This allowed for some changes to be made to the original script mid-edit for the overall benefit of the video.
In this stage, we:
- Carefully review and select the best footage captured during filming.
- Edit the video, ensuring smooth transitions, proper pacing, and visual continuity.
- Enhance the video with colour correction, visual effects, and motion graphics to create a visually stunning result.
- Incorporate appropriate music, sound effects, and voiceover to enhance the overall impact of the video.
Needless to say the communication between us and the client was essential and we took our time to refine every detail of the video, ensuring that the client was happy with the final deliverable.
Video Delivery
Video Finalization and Delivery
The final stage of the video production process involves the finalisation and delivery of the completed video. This stage focuses on quality control, client feedback, and ensuring that the video is ready for distribution across various platforms.
In this stage, we:
- Review the final video to ensure it meets the client's expectations and adheres to our high standards of quality.
- Incorporate any necessary revisions or changes based on client feedback.
- Optimise the video for different platforms, formats, and resolutions to maximize its reach and impact.
- Deliver the final video to the client in the desired format, whether it's for web, broadcast, or other specific requirements.
Our commitment to producing something outstanding for the client was met with literal tears from the Middleby global director, which doesn't get much better than that. The video was met with applause in the industry and helped the brand retain their status as well as highlight new innovations they are bringing to the space. Staying one foot firmly ahead of the competition.
